Zdeněk Skála, Skála a Šulc
Managing Director
He has been working in the field of market research since 1993. Since 2020 he has been the managing director of the research and analytical agency Skála a Šulc. Originally a botanist by profession, he now focuses on retail and consumer behaviour analysis. His key professional interests include retail market trends, brand shopper marketing, measurement of impulse decision making and segmentation.
