Tomáš Nebáznivý, Lidl Czech Republic
Head of Lidl Plus CRM
He has been with Lidl Czech Republic since 2020, i.e., since the inception of the Lidl Plus loyalty app. Within this program, he focuses on strategy, building omnichannel capabilities, and personalizing offers, along with managing customer behavior data.
He has gained experience mainly outside of retail, having spent most of his time in industry. During his professional career, he has spent extended periods in India and China. He has co-founded a technology startup in the Smart Cities space. He loves the outdoors, rock climbing, and paragliding.
