Miroslav Paška, Ipsos

He has been in the market research field for almost 20 years. He has extensive experience in statistical data processing as well as in the coordination and analysis of quantitative projects. Within Ipsos, he is the head of the MSU (Market Strategy and Understanding) department, which focuses on understanding customers, their needs, motivations and their behaviour within specific product and service categories. His department is also typically in charge of segmentation studies, in particular segmentations built on Ipsos’ product solution Censydiam.

He was also a member of the team of authors of the publication “Marketing Communication at the Point of Sale / POP, POS, In-Store Shopper Marketing”, published in 2017 by Grada. He graduated from Charles University, majoring in sociology and sociological research methods.