Mike Anthony, Engage

Mike Anthony, a pioneer in Shopper Marketing, is a passionate practitioner, speaker, author and trainer who has helped countless businesses discover new opportunities and win with shoppers at retail.

After 17 years in the consumer goods industry, covering diverse roles from Sales Representative to Sales and Marketing Director, Mike founded Engage, a global consultancy that leverages the power of a unique vision of consumer marketing, shopper marketing and customer management to drive growth for some of the world’s biggest consumer goods companies, including 7-Eleven, Unilever, Nestlé, Coca-Cola, PepsiCo, Sony, Electrolux, and many others.

Mike aims to share his thinking and solutions with as many people as possible, which he does through Engage, his blog, and many seminars and conferences around the world.

Mike is also the co-author of the worldwide bestseller “The Shopper Marketing Revolution”.