Magdaléna Rychtová, Alensa

She is the retail manager of the network of opticians Alensa in the Czech and Slovak Republics. At Alensa, the third largest online retailer of contact lenses, glasses, and eye care accessories in Europe, she has held various positions since 2016. She also has experience in marketing agencies and organizing cultural events. At Alensa, she primarily works on ensuring that customers have a pleasant experience in the optical stores, fully utilizing the omnichannel approach where the company connects the e-shop with retail, rather than the other way around, as is often the case.