PANEL DISCUSSION: ON-LINE MARKETPLACES – COMPETITION OR OPPORTUNITY FOR E-SHOPS?
In the past year, the word “marketplace” has become even more prevalent, especially with the visible entry of Allegro and Kaufland Global Marketplace into our market. This method of selling allows Czech e-shops to expand, even internationally, and reach many more customers. How successful are they in this endeavor, and to what extent do they perceive marketplaces as competition?
