METEOROLOGY IN MARKETING: KFC ADVERTISING WAS DRIVEN BY THE OUTSIDE TEMPERATURE
Weather is a significant factor influencing sales. There is a high correlation between outdoor conditions and the demand for goods, as well as the willingness to pay for them. Adform’s state-of-the-art advertising technology, coupled with Vision Thing’s digital outdoor advertising, allows you to leverage current weather conditions to promote products at the right time. How did KFC take advantage of this in their summer digital billboard campaign where weather was the main driving element?
