Lidl wants to contribute to conscious nutrition
In its CSR strategy, Lidl focuses on health. In its purchasing policy, Conscious Nutrition combines emphasis on customers’ healthy lifestyles and the sustainability of food production. It increases the share of plant-based protein sources or whole grain products in its assortment, reduces the amount of sugar, salt, or artificial flavors and preservatives, and focuses on clearer food composition labeling. It has also adopted new standards in marketing targeted at children.
