HOW DOES LOCATION AFFECT THE CUSTOMER PROFILE?
Data from Cushman & Wakefield will show how the Czech market looks in terms of representation of (not only) foreign retailers. They will present the trends of recent years and recall some success stories. But above all, they will outline the future. Which brands are planning to expand to our country, including the gastro segment? Which locations are they considering? How do shopping centers today compare to high streets and retail parks? What does the customer expect from a store – do they want a traditional shop, a showroom, or just a place to pick up an online order? What impact does the choice of location and the tenant mix in the area have on the customer profile? Which locations in the country still have expansion potential?
